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explore our latest projects
Doritos x Mountain Dew Ultimate Mashup - Mechanics
project overview
We launched a bold campaign that speaks to the adventurous spirit of Gen Z in Iraq, spotlighting a unique duo bundle concept. Celebrating the synergy between Mountain Dew and Doritos, the campaign positioned both brands as powerful standalone icons and an unstoppable duo when combined. At its core lies a daring musical innovation: original tracks by rappers Khalifa OG and Armando, crafted to seamlessly mash up when played together.
Doritos x Mountain Dew Ultimate Mashup - Doritos Track
project overview
We launched a bold campaign that speaks to the adventurous spirit of Gen Z in Iraq, spotlighting a unique duo bundle concept. Celebrating the synergy between Mountain Dew and Doritos, the campaign positioned both brands as powerful standalone icons and an unstoppable duo when combined. At its core lies a daring musical innovation: original tracks by rappers Khalifa OG and Armando, crafted to seamlessly mash up when played together.
Doritos x Mountain De Ultimate Mashup - Dew Track
project overview
We launched a bold campaign that speaks to the adventurous spirit of Gen Z in Iraq, spotlighting a unique duo bundle concept. Celebrating the synergy between Mountain Dew and Doritos, the campaign positioned both brands as powerful standalone icons and an unstoppable duo when combined. At its core lies a daring musical innovation: original tracks by rappers Khalifa OG and Armando, crafted to seamlessly mash up when played together.
Lay's Flavors of Iraq
project overview
Lay’s Iraq launched three new flavors inspired by iconic local dishes: Dolma, Iraqi Kebab, and Iraqi Burger. To celebrate this launch, we created a vibrant TV copy that captured the essence of the country’s rich culinary heritage, blending culture, tradition and flavor in every frame.
Super Zeros Stunt
project overview
For Pepsi, Mountain Dew, and 7UP’s Buy Zero, Pay Zero promotion, we staged a fun digital stunt that surprised shoppers by paying for their entire carts when they purchased any of the brands’ zero sugar multipacks.
Danone HiPRO
project overview
We created a digital ad featuring football star Shenawy to showcase how Danone HiPro seamlessly fits into active lifestyles. With its unique nutritional benefits and delicious flavors, HiPro is the go-to choice for fueling your day with great taste and nutrition!
Pepsi x Vox UCL Stunt
project overview
Pepsi set out to create an unforgettable experience for football fans eager to attend the UCL final. We orchestrated a stunt featuring football star Sami Al Jaber, who surprised lucky attendees with tickets to enjoy the Pepsi experience and witness the live matches.
Doritos Taco Launch
project overview
We shook up Iraq’s snack scene with a bold TV ad featuring rap star OG Khalifa, blending Iraqi heritage with Gen Z energy. Our campaign extended across social media, ensuring the boldness was seen and felt everywhere.
Move For Hope With Rexona
project overview
With movement hindered by the Covid lockdown, we started the Move for Hope initiative, encouraging people to get active again for a good cause. For every step shared online, Rexona donated essential items to those in need during Ramadan.
El Menus - The Sad Sandwich
project overview
El menus offered a huge variety of restaurants, but everyone kept sticking to burgers. We shook things up with a digital film, featuring the usual burger getting replaced when the customer discovers the incredible array of food options available on the app.
Pepsi UCL Bumper
project overview
We created an animated bumper and disruptive visuals to showcase Pepsi’s limited edition UEFA Champions League packs, where consumers could scan the QR code on the packs to unlock exclusive football content.
Pepsi Summer Box
project overview
For Pepsi’s exciting collaboration with Amr Diab, we created an animated bumper bringing to life the promo’s exciting summer rewards, making sure fans stayed eager to win.
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Developer X - A Tribute To Ashraf El Shiaty
project overview
We crafted a heartfelt tribute video honoring Ashraf El Shiaty after his passing, celebrating his legacy and the lasting impact he made, ensuring his spirit and contributions are forever remembered.
7UP Restage
project overview
We gave 7UP a fresh spin with a TV ad that redefined its position, showcasing it in exciting occasions beyond meal time. By leveraging the launch of the new packaging, we emphasized that 7UP is all about upliftment and refreshment.
Pepsi Saudi Nutmeg Challenge
project overview
The nutmeg challenge hit Saudi Arabia, and when it did, the country’s football stars were quick to step up. We created a dynamic digital ad showcasing these superstars accepting the challenge, with Pepsi fueling the passion and empowering fans to get in on the action.
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