hey there!

Meet our fam

With each adding their special sauce to the mix, our family is a 100% unique and  a 100% awkward!

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we’re awkward aF!
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we’re awkward aF!
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we’re awkward aF!
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scroll down
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we’re awkward aF!
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scroll down
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we’re awkward aF!
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scroll down
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we’re awkward aF!
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scroll down
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we’re awkward aF!
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scroll down
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we’re awkward aF!
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we’re awkward aF!
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our culture

our culture

It all starts with our people. When you join the team , you're not just an employee, you're
one of us. Hire us, and you're not just a client, you're in the circle. Partner with us, and you're
not just a service provider, you're in on the action. Even as an intern, you're not some lost kid
in the office, you're in the game.
We know how tough it is to break into the world of advertising, so we're here to open doors.
Whether you're sketching ideas from a beach bar in Bali, fresh off a swim and brainstorming poolside,
lounging on your couch at home, or hustling in our Cairo studio, we keep it flexible.
And that's just the beginning. We're setting up our next creative playground by the Red Sea
because we know creativity doesn't just live in the mind; it thrives in the places where our people
feel most alive.

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we got the goodies
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let’s get awkward!
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we got the goodies
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let’s get awkward!
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we got the goodies
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we got the goodies
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we got the goodies
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we got the goodies
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we got the goodies
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we got the goodies
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we got the goodies
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we got the goodies
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we got the goodies
who started it all

our founders

managing director
Mohsen Abdelmohsen
managing director
AKA Sony, who used his degree in architecture to build brands, not buildings, and whose previous expertise as a team captain in water polo makes him more of a team player than a managing director at Awkward. Sony is also an entrepreneur who founded FitSquad & Crisp Salad Bar and co-founded 199X and Innovation Crew MENA.
Head of business development
Hassan Marei
Head of business development
One of our early co-founders, with the motive and persistence of disrupting the digital marketing scene he managed to put his management and entrepreneurship expertise into perspective to get Awkward alive.
executive creative director
omar radwan
executive creative director
A master of his craft, multi-talented, and have a great record of successful advertising campaigns. While leading our creatives, Radwan likes to focus on developing the skills of its members while making sure the work we do is of the best quality.
managing director
khaled el masry
managing director
A passionate entrepreneur and a digital enthusiast. The co-founder of Awkward, 199X and Kijako seizes no opportunity to create brands and companies that defy norms and stigmas.
art director
omar shahin
art director
A passionate, creative and driven graphic designer who finds art and color all around. With a graphic design degree from the American College in Greece, he immersed himself in the street art culture where he learned to appreciate art in all of its forms. Shahino is a co-founder of Awkward & 199X.
senior account manager
zeyad el kadi
senior account manager
When it comes to client servicing, Zizo is one of the people who will own the brand and work on the tiniest details that really can develop the brand image and will always add an artistic twist to his work. Zeyad is the co-founder of 199X and a partner at Awkward.
who started it all

team members

Business Unit Director
Amira Soliman
Business Unit Director
Amira has been a pioneer in media and advertising since 2009, transforming challenges into successes across Egypt, Saudi Arabia, Dubai, and the region. Her global expertise and cross-cultural insights make her a trusted partner in creating impactful solutions.
Art Director
Ameer Nader
Art Director
A visual storyteller, workaholic and an entrepreneur, Amir is one of the oldest awkward minds at the agency who specializes in branding and visual conceptualization. When he is not designing, he is probably thinking of a new startup while listening to Egyptian rap songs.
cFO
ekramy el sayed
cFO
Besides his wide expertise in all the financial aspects, Mr. Ekramy is a great asset at Awkward. His continuous support to the team makes him a backbone at Awkward.
head of marketing & strategy
ahmed fawzy
head of marketing & strategy
Fawzy offers guidance to our team when it comes to marketing and communications strategies. His client-side experience in the marketing teams of several multinational brands makes his contributions always on point.
account manager
maria gabriel
account manager
One of the team pillars. You can tell how good her work is from our own clients. She is always flexible and ready to support our clients as well as the creatives.
our world class team

awkward alumni

account director
hoda etman
account director
Copywriter
Basma Loay
Copywriter
account executive
Farida fawzy
account executive
senior creative copywriter
mohamed arafa
senior creative copywriter
our amazing partners

our partners

Because specialization unleashes exceptional potential, our partners are the industry gurus, helping us deliver diversified services tailored just for you.

Branding & packaging partner
Digital & PR Partner
contact us

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